This Shelter Created Dating Profiles For Animals In An Effort To Get Them Adopted

"In a crowded shelter, pets often get overlooked, but on a dating app, the animal becomes an individual."

According to the Pew Research Center approximately 15 percent of U.S. adults report they have used online dating sites or mobile dating apps, so why not put those familiar services to good use to get shelter animals adopted? That's the idea LifeLine Animal Project in Georgia had, and so far it's been met with great success.

As Upworthy reports, the nonprofit organization that runs two clinics and its own animal shelter has created nearly two dozen Tinder and Bumble profiles for dogs and cats in their custody who are looking for forever homes. Instead of listing a person's favorite books or movies, however, these profiles, which can be viewed by the millions of people who use those apps, include details about the animals in question — such as their hobbies, likes, and dislikes.

"We are always trying to come up with ... creative new ways to get our shelter dogs out in front of potential adopters," LifeLine's public relations director Karen Hirsch explained to the outlet. "In a crowded shelter, pets often get overlooked, but on a dating app, the animal becomes an individual. People learn about them and form a 'virtual' attachment."


Each pet is assigned to a volunteer who creates the profile and converses with each match. The volunteers often provide sweet tidbits about the animals in question, and as you may have guessed, there's plenty of clever banter to go around. According to Hirsch the animals are getting dozens of matches, which has translated into more than a few online adoption inquiries, as well as people coming into the shelter to meet their "match" face-to-face.

Since the ASPCA reports approximately 6.5 million companion animals enter U.S. animal shelters nationwide every year, anything to increase an animal's chances of getting adopted is worth pursuing, even sorting pets into Hogwarts houses. The organization also notes that even though approximately 3.2 million shelter animals are adopted each year, 1.5 million shelter animals are still euthanized annually.

LifeLine's efforts are just the latest example of people or organizations using technology in new and innovative ways. Last month, for example, we told you about a New York-based videographer named Rob Bliss who was using Amazon Prime Now to deliver necessities to homeless people on the streets on NYC.  Companies such as Airbnb, Uber, and Lyft have also found ways to provide their services to those in need when necessary. Airbnb has repeatedly offered free housing to those forced from their homes because of natural disasters, and Uber and Lyft have offered free rides to veterans heading to job interviews.

For all of the pitfalls of modern technology, it's good to see it has some meaningful uses as well. 

Cover image via  Branislav Nenin I Shutterstock

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