Disney And ABC Donate $1 Million To Hurricane Harvey Relief, And Plan A Massive Fundraising Effort

"We’re using our unique resources and reach to help those in need."

Mickey Mouse and the rest of the Walt Disney Company are lending a helping hand to those affected by Hurricane Harvey — in more ways than one. In addition to committing $1 million in cash (along with its owned ABC station KTRK in Houston) to the American Red Cross to assist with relief efforts, it's also undertaking a massive cross-platform fundraising day, too.

"Our hearts go out to everyone in the devastating path of this historic storm," Robert A. Iger, the Walt Disney Company's chairman and CEO, said in a statement via Deadline. "It's hard to fully appreciate the impact, in part because it isn't over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we're using our unique resources and reach to help those in need."

To do its part, Disney|ABC Television Group will host a Day of Giving to benefit those affected by Harvey on Thursday, August 31. Beginning with Good Morning America in the morning and throughout the entire day across ABC, Freeform, Radio Disney, and all social media platforms, there will be call-to-action prompts to donate to the American Red Cross.

That's not all: Disney employees who contribute to the American Red Cross or other qualified organizations involved in relief efforts will see the Walt Disney Company match what they give.

The Walt Disney Company isn't the first to donate to help victims of the hurricane-tropical storm. Celebrities such as Kevin Hart, Ellen DeGeneres, and many others (including Houston Texans player JJ Watt) have already made generous donations to help humans and animals caught in the devastating path of Harvey. We've seen companies such as Airbnb to local breweries; individuals like local news reporters, the Cajun Navy, and public servants; countries such as Mexico; musical groups like Coldplay; and even dogs lend support to Texas, too. 

Cover image via IrinaK / Shutterstock

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